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Job Description
Structured overview of role & requirementsAbout This Role
Drive data-powered personalization strategies to optimize new prospect acquisition for US consumer business.
Develop and implement personalized offer strategies focusing on customer experience, profitability, and business outcomes.
Collaborate cross-functionally with Marketing, Product, Analytics, and Finance teams to leverage data insights and testing.
Minimum Requirements
1+ years of analytics work experience driving business results.
Bachelor's degree required; Master's preferred, ideally in statistics, business, economics, or decision science.
Strong analytical and problem-solving skills to decompose complex business questions quantitatively.
Knowledge of card acquisition portfolio and understanding of marketing and card economics.
Ideal Candidate Profile
Experienced in leveraging advanced analytics to guide marketing personalization and investment decisions.
Comfortable working in ambiguous environments and solving unstructured problems.
Able to build strong cross-functional relationships and effectively communicate data insights to diverse stakeholders.
