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Generalist digital marketing title and broad skillset increase competition despite lesser-known company.
Digital marketing skills are broadly transferable across industries with low domain specificity.
Explicit 1–2 years requirement plus mandatory digital marketing skills creates moderate shortlisting rigidity.
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Plan, execute, and manage digital marketing campaigns across various platforms to strengthen online presence and support business growth.
Create and manage content for social media, blogs, websites, and emails, while supporting SEO and keyword research activities.
Monitor and analyze digital marketing performance, generate insights, and drive lead generation through digital channels.
1–2 years of digital marketing experience.
Knowledge of social media, SEO, and content marketing.
Familiarity with digital marketing and analytics tools.
Strong written and verbal communication skills.
Experienced in planning and executing integrated digital marketing campaigns with measurable impact.
Comfortable coordinating with design, content, and sales teams in a collaborative environment.
Familiarity with B2B or IT/Software industry marketing and tools like LinkedIn Marketing, email marketing, and CRM platforms is a plus but not mandatory.