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Mid-level, generalist social media role in metro fintech increases competition.
Role requires regulated finance/crypto expertise and compliance familiarity, limiting cross-industry transferability.
Explicit years plus regulated-finance/crypto experience and compliance requirements raise screening strictness.
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Own and execute multi-platform social media strategy to grow AMINA’s presence and key metrics across financial and crypto audiences, including UHNW and professional investors.
Lead launch and growth of AMINA’s presence on emerging and community platforms (Telegram, WhatsApp, Reddit) and manage market-specific handles across EU, Hong Kong, and UK with compliant, localized messaging.
Manage senior leadership social profiles and collaborate cross-functionally with Product Marketing, Compliance, and Legal to ensure content aligns with regulations and enhances brand narrative and executive visibility.
4-7+ years of social media marketing experience in financial services, fintech, or crypto, preferably in regulated environments.
Proficiency with major social platforms (LinkedIn, X, Instagram, YouTube, Reddit, Telegram, WhatsApp) and platform-specific content strategies.
Video editing skills to produce short-form, platform-native clips for social media.
Experience with social analytics and publishing tools (e.g., Hubspot, SEMrush, Google Search Console).
Strategic operator skilled in navigating and integrating regulatory compliance within social media content in multi-jurisdictional financial and crypto contexts.
Experienced in managing and expanding social media communities relevant to UHNW and professional investor segments alongside crypto-native audiences.
Data-driven and analytical approach to optimize content performance, with cross-functional collaboration experience involving Marketing, PR, Legal, and Product teams.