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Known premium brand, metro role, mid-level title and five-year requirement increases applicant competition.
Requires local on-premise alcohol industry knowledge and customer relationships, limiting cross-industry transferability.
Mandatory five years experience and alcohol-category knowledge create moderate screening filters without certifications.
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Lead commercial operations and drive profitable growth for Brown-Forman brands in West Bengal, focusing on North Bengal territory.
Manage On Premise accounts and execute commercial deliverables including sales, brand availability, competitive tracking, and promotional activities.
Travel extensively within assigned territory to build relationships with key customers and collaborate with internal and external stakeholders for business development and activations.
Minimum 5 years of work experience in sales, marketing, or distribution.
Knowledge of alcohol industry or related industries in the assigned territory (West Bengal).
Ability to execute promotional activities and manage customer relationships for business growth.
Work Experience Required: Minimum 5 years
Experienced in managing commercial operations and sales lifecycle in a similar geographic and industry context (alcohol or related sectors).
Strong commercial acumen with negotiation and analytical skills to drive business results.
Demonstrates ownership mindset, problem-solving ability, and capacity to work collaboratively across stakeholders.