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Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute comprehensive digital marketing strategies focused on SEO, content, SMO, and lead generation aligned with business goals.
Conduct SEO and content audits to identify growth opportunities and optimize organic traffic, rankings, and lead quality using tools like GA4, Google Search Console, and Ahrefs/Semrush.
Lead cross-functional teams including SEO, content, PPC, design, development, and sales to prioritize, execute, and mentor junior marketing team members for delivering marketing performance and growth.
Minimum Requirements
10–14 years of experience in Digital Marketing, preferably in B2B, SaaS, IT Services, or Technology sectors.
Strong expertise in SEO (Technical SEO, AEO, GEO), content marketing, SMO, and digital marketing strategy.
Experience with analytics and SEO tools: GA4, Google Search Console, Ahrefs/Semrush.
Work Experience Required: 10–14 years in relevant digital marketing roles.
Ideal Candidate Profile
Strategic, data-driven marketer with hands-on experience driving organic growth and lead generation in B2B or SaaS environments.
Experienced in coordinating and mentoring multidisciplinary marketing teams with an emphasis on SEO and content to meet business KPIs.
Proficient in leveraging analytics and SEO tools to perform audits, identify growth opportunities, and optimize campaigns.