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Strong global brand, metro location, and broad multi-channel media responsibilities increase candidate competition.
Specialized digital and retail media expertise moderately limits transferability across industries.
Explicit 8–10 years and mandatory multi-platform campaign and analytics expertise enforce stringent shortlisting filters.
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Manage and optimize large-scale digital advertising campaigns across various platforms to ensure best-in-class performance and activation efficiencies.
Coordinate campaign planning, ad set-up, optimization, and insights generation across internal teams and external platforms including ad servers and buying strategies.
Drive operational improvements in tagging, trafficking, creative rotation, dynamic capabilities, third-party verification, and campaign compliance with automation focus.
8–10 years of experience in digital marketing, media planning, campaign management, or media analytics.
Bachelor’s degree or higher in Marketing, Advertising, Economics, Business, Analytics, Data, or related field.
Hands-on experience managing paid media campaigns across programmatic, search, social, retail media, display, video, CTV, or other digital channels.
Experience with platforms such as Google Ads, Meta Ads Manager, Amazon Ads, DV360, The Trade Desk, DSPs, ad servers, retail media platforms, plus proficiency with analytics and BI tools like Google Analytics, Adobe Analytics, Tableau, Looker, Power BI.
Proven subject matter expert in digital campaign management with a strong data-driven, technology-forward approach focused on automation and efficiency.
Experienced in full-funnel performance marketing understanding media impact on awareness to revenue growth.
Skilled in interpreting large datasets and translating insights into actionable recommendations while maintaining compliance and quality controls across digital campaigns.