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Strong Tier-1 brand, metro location, mid-level generalist title and 3–6 year band increase candidate competition.
Core marketing skills transferable but B2C India experience and Hindi requirement increase domain specificity.
Explicit 4+ years, B2C/agency experience and Hindi fluency create moderately strict screening filters.
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Own end-to-end execution of culturally relevant marketing campaigns for India across key segments like Creators, Creative and Business Professionals, and Students.
Manage creative agencies to ensure on-brand, on-time delivery and partner with Media, Social, PR, SEO, and Adobe.com teams for integrated campaign rollout.
Monitor and optimize campaign performance with data-driven insights, reporting results to stakeholders, while operating within Adobe’s global-regional-local marketing framework.
4+ years of hands-on experience in digital marketing for B2C in India, with expertise in social-first campaigns and user-generated content.
Proven experience managing creative/advertising agencies for timely, high-quality campaign execution.
Bachelor’s degree in Communications, Marketing, Business or related field.
Fluent in English and Hindi (written and verbal); knowledge of an additional regional language is a plus.
Experienced in managing complex marketing workstreams independently within fast-paced, matrixed environments.
Demonstrates data-driven and customer-first approach for highly relevant content and messaging tailored to Indian markets.
Skilled in integrating multiple marketing channels and optimizing campaigns using knowledge of SEO, paid media, LLM/AI tools, and Adobe marketing products.