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Metro Bangalore, generalist senior field marketing role with broad skills at a recognizable enterprise brand increases applicant competition.
Skills transfer well across enterprise B2B tech but are less transferable to consumer-focused marketing roles.
Explicit 8+ years and domain-specific B2B field marketing experience make shortlisting relatively strict.
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Develop and execute multi-channel marketing strategies tailored for the India market to generate leads and revenue within the APAC regional framework.
Collaborate closely with India sales leadership, partner marketing, and global marketing teams to localize campaigns and drive pipeline growth including events, webinars, ABM, and partner initiatives.
Manage the regional marketing budget, track spending, report on marketing KPIs, and adjust campaigns to meet demand generation targets.
Minimum 8+ years in field marketing or related B2B IT marketing roles, preferably in software for the India market.
Proven experience designing and running multi-channel marketing programs (events, webinars, ABM, third-party) to generate pipeline in India.
Strong stakeholder management skills with experience collaborating across local, regional, and global teams.
Work Experience Required: Minimum 8+ years; Location: Based in India (preferably Bangalore).
Experienced in adapting and localizing global marketing programs for India, with a deep understanding of the Indian B2B technology sales ecosystem.
Proficient in managing end-to-end marketing programs and budgets with a focus on analytics, ROI, and meeting demand generation targets.
Comfortable working within a matrixed organization balancing local execution with regional/global strategies, working with cross-functional sales and marketing teams.