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Tier-1 brand, metro location, and generalist senior marketing role yield high candidate competition.
Marketing and e-commerce skills transferable, but OEM partnerships and sponsorship experience create moderate industry specificity.
Explicit 12+ years and domain-specific media, e-commerce and sponsorship requirements increase shortlisting strictness.
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Own and execute integrated media strategies across traditional linear TV, digital media, e-commerce, influencer marketing, and social media to drive brand equity and meet health KPIs for Castrol's portfolio.
Manage multi-million dollar media plans, sponsorships, branded content, and B2B partnerships to maximize marketing ROI and traffic to digital assets, including performance measurement and post-buy analysis.
Lead media annual operating plan discussions, budget management across media and sponsorships, negotiate commercial deals with media agencies, and ensure alignment with overall brand and communication strategies.
MBA or postgraduate degree in marketing or equivalent media experience.
Minimum 12+ years of experience in marketing/media, including working with media agencies and handling digital/performance marketing.
Experience leading sponsorships and influencer marketing strategies; strong skills in integrated media planning (traditional and digital).
This role is onsite with up to 10% travel; relocation within India is supported; remote work not allowed.
Strategic leader with mastery in integrated media planning and executing large-scale media campaigns across traditional and digital platforms.
Experienced in managing complex partnerships including sponsorships and B2B collaborations to leverage brand assets effectively.
Proven capability in media budget ownership, agency negotiations, and delivering measurable marketing outcomes aligned with brand objectives.