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Strong media brand but niche TV content-insights specialization limits applicant pool.
Strong preference for TV/content industry experience and platform (BARC) familiarity.
Requires TV content expertise and analytics skills, imposing moderate industry-specific filtering.
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Analyze and synthesize qualitative and quantitative consumer viewership data to inform programming, marketing, and media spend decisions.
Track viewership patterns and evaluate the performance and feasibility of new TV content formats and genres.
Supervise competitor analysis and prepare detailed reports to support programming strategy and respond to industry changes.
Experience Required: Not explicitly mentioned in the JD
Deep experience in TV and Movies content analytics.
Ability to interpret and visualize platform analytics such as BARC data.
Analytical skills in data interpretation, data visualization, and data-driven decision making.
Experienced in TV programming analytics with a focus on consumer insights and market trends.
Strong collaboration skills to work across programming, content, and marketing teams to influence business decisions.
Strategic thinker capable of case building for new ideas and understanding regulatory and industry changes.