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Global pharma brand, mid-level generalist role in Bangalore with broad skills and healthcare requirements.
Requires healthcare, HCP engagement and Veeva experience so industry-specific skills limit transferability.
Explicit 5–9 years, healthcare/HCP experience and Veeva/AI requirements raise screening strictness.
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Design and execute integrated multichannel and omnichannel customer engagement strategies, bridging digital and physical touchpoints.
Translate customer and market insights into personalized audience, channel, content, and journey strategies to optimize campaign impact.
Drive AI use case identification, piloting, and scaling for content, segmentation, personalization, and campaign optimization while collaborating cross-functionally with brand, commercial and analytics teams.
5-9 years of experience in omnichannel marketing, brand management, customer engagement, or related fields.
Strong understanding of segmentation, targeting, positioning, campaign planning, and channel strategy.
Working knowledge of AI including generative AI applied to marketing or customer engagement use cases.
Experience in healthcare or regulated industries with exposure to HCP engagement and collaboration with Data Science/Analytics teams.
Experienced in developing and scaling data-driven multichannel or omnichannel customer engagement in healthcare or regulated sectors.
Capable of translating complex data and AI capabilities into actionable marketing strategies and operational campaigns.
Comfortable leading cross-functional projects involving marketing, analytics, sales, and medical teams to optimize customer journeys and campaign performance.