Assoc Multichannel Engagement Manager / Multichannel Engagement Manager
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Job Description
Structured overview of role & requirementsAbout This Role
Design and execute integrated multichannel and omnichannel customer engagement strategies, bridging digital and physical touchpoints.
Translate customer and market insights into personalized audience, channel, content, and journey strategies to optimize campaign impact.
Drive AI use case identification, piloting, and scaling for content, segmentation, personalization, and campaign optimization while collaborating cross-functionally with brand, commercial and analytics teams.
Minimum Requirements
5-9 years of experience in omnichannel marketing, brand management, customer engagement, or related fields.
Strong understanding of segmentation, targeting, positioning, campaign planning, and channel strategy.
Working knowledge of AI including generative AI applied to marketing or customer engagement use cases.
Experience in healthcare or regulated industries with exposure to HCP engagement and collaboration with Data Science/Analytics teams.
Ideal Candidate Profile
Experienced in developing and scaling data-driven multichannel or omnichannel customer engagement in healthcare or regulated sectors.
Capable of translating complex data and AI capabilities into actionable marketing strategies and operational campaigns.
Comfortable leading cross-functional projects involving marketing, analytics, sales, and medical teams to optimize customer journeys and campaign performance.