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Known FMCG brand, metro location, popular Brand Manager title, and mid-level generalist scope increase competition.
FMCG brand management favors industry-specific experience, so background fit sensitivity is high.
No explicit years or certifications, but domain expertise and brand experience likely create moderate filtering.
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Support Category Head in creating and executing Product Marketing Plans, including conducting market research with external agencies.
Provide inputs on strategic pricing and monitor advertising and sales promotion plans to meet targets.
Analyze sales performance and trends, taking corrective actions to drive product growth and ensure timely, cost-effective completion of tasks.
Work Experience Required: Not explicitly mentioned in the JD
Location Requirement: Must be based in Noida, Uttar Pradesh, India
Domain Experience: Experience in product marketing, brand management, or related marketing functions implied but not explicitly stated
Technical Skills: Proficiency in market research coordination, pricing strategy, sales analysis, and vendor/agency coordination implied
Experienced in supporting senior marketing leads with product marketing planning and execution within a fast-moving consumer goods (FMCG) or food sector.
Effective in coordinating across multiple stakeholders including agencies, vendors, and internal teams to drive brand objectives.
Analytical mindset with ability to evaluate sales trends and implement corrective measures to enhance product performance and meet business targets.