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Job Description
Structured overview of role & requirementsAbout This Role
Lead marketing test plan design and evaluation to identify drivers of business performance.
Analyze campaign and channel performance to provide actionable insights for optimization and investment decisions.
Collaborate with cross-functional teams in India and the USA to align measurement approaches with marketing strategy and business needs.
Minimum Requirements
Bachelor's or Master's degree in Business, Economics, Marketing, Statistics, Analytics, or related field.
5+ years of experience in marketing analytics, business analytics, or performance measurement supporting marketing or commercial teams.
Proficiency with SQL, Excel, and BI platforms for data analysis and marketing performance measurement.
Work location: Hyderabad, India (WFO), with working hours 6:00 PM to 2:00 AM IST for collaboration with US stakeholders.
Ideal Candidate Profile
Experienced in designing and evaluating A/B tests, holdout strategies, geo tests, and measurement frameworks linked to marketing performance.
Skilled at translating complex analytical findings into clear, executive-level business insights and recommendations.
Comfortable working in a fast-paced, cross-functional environment collaborating with global teams, especially between India and USA.