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Tier-1 pharma brand, popular Brand Manager title, and Mumbai location increase applicant competition.
Pharma-specific KOL, regulatory, and hospital marketing experience limits cross-industry transferability.
Mandatory 7+ years, pharma regulatory exposure, and specific brand/digital skills make screening strict.
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Develop and execute detailed marketing and brand strategies, including omnichannel product promotion and digital marketing campaigns.
Lead promotional activities, manage campaigns, collaborate with creative agencies, and engage with Key Opinion Leaders for brand awareness.
Monitor campaign performance, ensure regulatory compliance, conduct market and competitive analysis, and provide training to sales teams.
Post-graduation in sales/marketing required; graduation in science preferred.
Minimum 7+ years overall work experience.
Experience in pharma sector product/brand management or related marketing roles.
Exposure to legal, compliance, medical regulations, and digital marketing preferred.
Experienced in pharma brand/product management with strategic and operational marketing responsibilities.
Comfortable working cross-functionally with agencies, sales teams, and Key Opinion Leaders, leveraging digital and data-driven marketing techniques.
Able to balance compliance requirements with agile marketing execution and performance optimization.