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Job Description
Structured overview of role & requirementsAbout This Role
Develop and maintain scalable data pipelines integrating data from multiple marketing and customer platforms.
Create data models and datasets supporting Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), audience measurement, and customer analytics.
Collaborate with data science, analytics, and business teams to ensure data quality, governance, and enable advanced marketing measurement solutions.
Minimum Requirements
8+ years of experience in Data Engineering, Marketing Analytics, or related fields.
Proficiency in Python and SQL is mandatory.
Experience with cloud platforms such as AWS, Azure, or GCP.
Strong knowledge of data warehousing, data modeling, ETL/ELT frameworks, and handling first-party customer and digital marketing data.
Ideal Candidate Profile
Experienced professional capable of building and optimizing data workflows supporting marketing effectiveness measurement.
Comfortable working cross-functionally with data scientists, analysts, and business teams in a cloud-based modern data architecture environment.
Relevant expertise in marketing analytics domains such as MMM, MTA, customer analytics, or media measurement.