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Job Description
Structured overview of role & requirementsAbout This Role
Conduct market and competitor research to inform product and business decisions, including tracking industry trends and analyzing consumer behavior.
Support product marketing by preparing documentation, assisting in product positioning, analyzing customer feedback, and supporting go-to-market messaging.
Collaborate with UI/UX and business teams to provide end-user perspectives, support user acceptance testing for new releases, and contribute to marketing content and communication efforts.
Minimum Requirements
Master's degree in Marketing, Mass Communication, or a related field.
0–1 year of experience in Marketing, Market Research, Product Marketing, or a related field.
Strong analytical, research, and communication skills.
Proficiency in Microsoft Office tools (Word, Excel, PowerPoint).
Ideal Candidate Profile
Familiar with market research techniques with a basic understanding of UI/UX principles and consumer behavior concepts.
Comfortable working with cross-functional teams including Product, UI/UX, and Business Analysis to integrate market insights.
Open and adaptable to learning and leveraging AI-powered tools to enhance productivity in market research and marketing analytics.