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Niche SFMC specialization with Bangalore location and hybrid option yields moderate candidate competition.
Highly platform-specific SFMC expertise limits transferability across industries and generalist roles.
Mandatory SFMC platform skills, AMPscript/SSJS, integrations and 6+ years experience make screening stringent.
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Own and define the target Salesforce Marketing Cloud (SFMC) data model, journey/automation architecture, and multi-locale governance model.
Lead technical solution design and development involving SFMC platforms, AMPscript/SSJS, SQL, Automation Studio, Journey Builder, and integrations with Core/Commerce platforms via APIs or iPaaS.
Mentor developers, conduct code/design reviews, manage environment strategy including sending domain/IP reputation, and provide technical leadership during major marketing campaigns and product launches.
6+ years of professional experience in Salesforce Marketing Cloud technical roles.
Strong hands-on experience with SFMC platforms: Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder/Data Extensions.
Expert-level skills in AMPscript, SSJS, and SQL for data extension queries and personalization.
Strong understanding of email deliverability, sending infrastructure, compliance frameworks such as GDPR and CAN-SPAM, and experience designing SFMC integrations with CRM/Commerce platforms (MC Connect, REST/SOAP APIs).
Experienced technical lead comfortable managing multi-market, multi-locale marketing operations with focus on architecture and integration.
Proficient in producing technical specs, estimates, and managing complex environment strategies including deliverability and compliance.
Effective mentor and collaborator with strong English communication skills and familiarity with Agile methodologies and consulting environments (preferred).