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Strong global brand, metro location, and generalist regional marketing role increase competition.
Requires domain-specific analytical technology experience, limiting transferability across industries.
Explicit 8+ years requirement plus industry-specific analytical technology experience makes shortlisting strict.
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Plan, direct, and coordinate marketing programs to support funnel generation and sales for India and South Asia Pacific focusing on Applied Markets: Food and environmental testing, Materials, Semiconductors, Alternative Energy, and Applied Chemicals.
Tailor worldwide marketing programs to meet region-specific customer needs and execute all marketing activities and customer communication in the assigned region/country.
Analyze market trends and competitor activities, consolidate business metrics and market intelligence to enable communication between business units and sales channels, and identify business opportunities to support sales.
Bachelor's or Master's Degree or equivalent; post-graduate certification/license may be required.
At least 8+ years of relevant experience.
Good understanding of analytical technologies such as chromatography, mass spectrometry, and spectroscopy.
Willingness to travel up to 25% of the time.
Experience working with applied markets in scientific or analytical technology domains relevant to chromatography, mass spectrometry, or spectroscopy.
Proven ability to translate global marketing programs into region-specific tailored initiatives and execute them effectively.
Track record of aligning sales and marketing functions to generate new customers and maintain existing customer relationships in a B2B environment.