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Strong brand, metro location, mid-level generalist title, and broad requirements increase candidate competition.
Requires alcohol-industry knowledge, limiting cross-industry transferability and increasing domain specificity.
Explicit 5-year minimum plus required alcohol-industry experience makes shortlisting highly selective.
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Lead commercial operations and drive profitable growth of Brown-Forman Brands in West Bengal with primary focus on North Bengal.
Manage On Premise accounts, commercial deliverables, and execute promotional and marketing events in the territory.
Travel extensively within the assigned territory to develop business and build key customer relationships.
Minimum 5 years of work experience.
Knowledge of sales, marketing, and distribution basics.
Industry knowledge in Alcohol or related sectors for the assigned territory.
Not explicitly mentioned in the JD: educational qualification, notice period, or location constraints beyond assigned territory.
Demonstrates strong commercial acumen and business development mindset focused on results.
Possesses strong negotiation, analytical, and problem-solving skills with a solution-oriented approach.
Capable of executing promotional activities with attention to detail while monitoring competitor activity.