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Generalist BDM title and metro location increase competition, while niche EDA/HIL specialization reduces it.
Highly industry-specific technical product sales requiring EDA/HIL and defence/government experience, limiting transferability.
Explicit 10 years requirement and mandatory technical EDA/HIL sales experience make shortlisting highly selective.
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Analyze market trends and identify new business opportunities for the system engineering portfolio.
Build strategic partnerships and expand market presence through lead nurturing, upselling, and cross-selling.
Plan and execute customer engagement programs like seminars, trainings, and workshops; collaborate with sales to create and grow named accounts.
Minimum 10 years experience in marketing and business development of technical software products (EDA, Embedded Debug, Simulation, Validation & Verification toolchain).
Qualification: B.Tech/B.E./M.Sc./M.Tech in Electronics, Electrical, Instrumentation, Computer Engineering, or Industrial Engineering.
Willingness to travel extensively across India.
Work Experience Required: Minimum 10 years in relevant business development/marketing roles.
Proven track record in prospecting, product planning, and market knowledge for technical software products.
Experience engaging with Corporates, Institutional establishments, Defence, and Government departments.
Technical knowledge combined with strong communication skills and flexibility to proactively meet customer needs.