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Regional senior marketing role at a lesser-known brand with metro presence yields moderate applicant competition.
Requires consumer-retail merchandising and POSM expertise, limiting transferability across unrelated industries.
No explicit years, certifications, or mandatory technical skills listed, so screening is likely flexible.
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Create and execute B2C marketing plans annually and quarterly, aligned with business goals.
Design and implement localized marketing and counter branding strategies targeting regional markets to boost walk-ins and conversions.
Manage retailer promotions, in-store visual merchandising, and POSM deployment across dealer and retailer networks.
Experience Required: Not explicitly mentioned in the JD
Education Requirements: Not explicitly mentioned in the JD
Location Requirement: Based in Ankur - Raipur, Ahmedabad, Gujarat, India
Notice Period: Not explicitly mentioned in the JD
Experienced in developing and executing regional B2C marketing strategies with measurable impact on consumer conversions.
Capable of managing end-to-end retailer marketing activities including promotions and visual merchandising.
Skilled in coordinating POSM deployment and enhancing in-store brand presence across dealer and retailer channels.