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Tier-1 employer, broad generalist marketing remit, metro location, and strong brand create high candidate competition.
Requires B2B technology marketing, analyst relations, and enterprise services experience, limiting transferability across industries.
Explicit 12–15 years requirement plus B2B tech marketing, analyst relations and events experience makes shortlisting strict.
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Lead marketing strategy and execution for the Applied Innovation Program (AIP) globally, defining narrative, value proposition, and messaging.
Own coordination and marketing delivery for AIP events, campaigns, thought leadership, analyst relations, and internal/external communications.
Collaborate cross-functionally with global/regional teams, ensuring alignment of AIP marketing within NTT DATA and NTT DATA, Inc. organizational structures.
12–15 years of experience in B2B technology marketing.
Proven expertise in marketing strategy, communications, and content creation around complex technology topics.
Experience working in an international, matrixed environment involving cross-functional collaboration.
Work Experience Required: 12–15 years in relevant B2B technology marketing roles.
Experienced in marketing programs involving emerging technologies like AI, generative AI, digital twins, and related innovation domains.
Demonstrated success in managing multi-channel campaigns, analyst relations, and thought leadership initiatives at global scale.
Comfortable operating across senior leadership and multiple geographic markets in a matrixed, international organization with complex stakeholder networks.