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Medium—strong employer brand and metro location balanced by specific martech skill requirements.
Medium—martech and Salesforce skills transfer across industries, but dealer/product domain experience increases fit importance.
Medium—specific Salesforce Marketing Cloud and campaign technical skills required despite no explicit years.
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Design, build, test, deploy, and optimize customer engagement campaigns across digital channels using Salesforce Marketing Cloud and other platforms.
Manage marketing data for audience targeting, personalization, campaign execution, and reporting ensuring accuracy and integrity.
Monitor campaign performance, provide insights for adoption and engagement improvement, and support ongoing platform enhancements and automation.
Foundational expertise in marketing technologies, marketing data, and digital marketing.
Experience with campaign workflows, audience segmentation, and automated communications, preferably using Salesforce Marketing Cloud.
Work Experience Required: Not explicitly mentioned in the JD.
Experience working with field teams or dealers is preferred but not strictly stated as mandatory.
Demonstrated experience driving engagement of digital products, condition monitoring knowledge is a plus.
Technical marketing background with strong understanding of campaign building, customer journeys, and omnichannel marketing.
Ability to build strong relationships with internal partners and adapt well to changes in dynamic environments.