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Tier-1 brand, generalist regional marketing role in metro Bengaluru across many industries increases competition.
Role demands industry-specific analytical technology and applied-market knowledge, limiting cross-industry transferability.
Requires explicit 8+ years and domain-specific analytical technology experience, so screening will be strict.
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Owns planning, directing, and coordinating marketing programs to support sales funnel generation for India and South Asia Pacific in applied markets including food, environmental testing, materials, semiconductors, alternative energy, and applied chemicals.
Tailors global marketing programs for regional customer needs and executes all marketing activities and communications in the assigned region/countries.
Analyzes market trends, competitor activities, and consolidates business metrics to generate tactical marketing programs and support sales, serving as a communication hub between business units and sales channels.
Bachelor's or Master's degree or equivalent required; postgraduate certification/license may be required.
Typically requires at least 8+ years of relevant experience at this level.
Good understanding of analytical technologies such as chromatography, mass spectrometry, and spectroscopy.
Willingness to travel approximately 25% of the time.
Experienced marketer with deep domain knowledge in applied analytical instruments and markets across India and South Asia Pacific.
Capable of aligning marketing tactics with regional customer requirements and working closely with senior management and sales teams to capture business opportunities.
Skilled in market analysis and turning insights into actionable marketing and sales programs to drive funnel generation.