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Tier-1 brand, common marketing role, and 2-3 year mid-level experience increase competition.
Role requires FMCG/retail experience and trade activation knowledge, making industry fit moderately important.
Explicit 2-3 years requirement, FMCG experience and diploma make shortlisting moderately strict.
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Lead commercial planning and execution of campaign promotion, visual merchandising, and activations to meet brand objectives across multiple retail channels.
Coordinate new product launches, mega campaigns, and promotional plans in collaboration with internal teams and retail partners to optimize performance and compliance.
Manage visual merchandising implementation, new counter setups, retail partner relationships, and retail marketing operations including budget control and competitor activity tracking.
Diploma in Business Management, Marketing, Communication or equivalent.
2-3 years of relevant experience in FMCG or Retail environment.
Proficient with Microsoft Office (Word, Excel, PowerPoint).
Work Experience Required: At least 2-3 years in relevant FMCG/Retail roles.
Experienced in managing multi-channel commercial marketing plans and retail activations with measurable impact.
Skilled in collaborating with cross-functional teams and retail partners to execute brand campaigns and visual merchandising effectively.
Detail-oriented with operational expertise in budget monitoring, promotion compliance, and competitor tracking within retail marketing contexts.