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Metro location and generalist marketing title increase applicant density, offset by FMCG-specific trade-marketing niche.
Role requires FMCG/retail trade-marketing experience, limiting transferability across unrelated industries.
Explicit 2–3 years FMCG/retail experience plus diploma requirement creates moderate screening for applicants.
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Lead and execute commercial planning, campaign promotions, visual merchandising, and activation across retail and online channels to meet brand objectives.
Coordinate new product launches, mega campaigns, retail store design/setup, and counter renovations in partnership with internal brand teams and external agencies.
Manage retailer relationships, monitor promotion budgets and compliance, track competitor activities, and control promotional costs to optimize business performance.
Diploma in Business Management, Marketing, Communication, or equivalent.
2-3 years of relevant experience in FMCG or retail environment.
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Work Experience Required: At least 2-3 years in FMCG/retail as explicitly mentioned.
Experience working across multiple retail channels including online and brick & mortar, managing omni-channel promotional campaigns.
Proven ability to coordinate cross-functional teams and external partners (agencies, retailers) for campaign execution and store activations.
Comfortable with budget monitoring, compliance checks, and data-driven performance tracking in retail marketing operations.