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Niche SFMC skills reduce applicant pool but Bangalore location and reputable agency increase competition.
Specialized Salesforce Marketing Cloud and email marketing experience limits transferability across unrelated industries.
Explicit 6+ years plus mandatory SFMC tooling and integration skills enforce strict shortlisting.
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Build and configure customer journeys and automated marketing campaigns using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio).
Develop and maintain personalized email and multi-channel templates using AMPscript, SSJS, and SQL, ensuring quality and performance across markets and languages.
Support integration testing and troubleshooting between CRM/Commerce platforms and Marketing Cloud; participate in Agile ceremonies and contribute to technical documentation and incident analysis.
6+ years of hands-on experience with Salesforce Marketing Cloud components including Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
Proficient in AMPscript, Server-Side JavaScript (SSJS), SQL, and API-based integrations between Marketing Cloud and CRM/Commerce platforms.
Understanding of email deliverability, segmentation, personalization best practices, and version control processes for Marketing Cloud assets.
Work Experience Required: 6+ years; Location: Bangalore; English proficiency; Notice period: Not explicitly mentioned in the JD.
Experienced in Agile methodologies and consulting environments, capable of estimating backlog efforts and participating in Agile ceremonies.
Strong problem solver with a data-driven and technical approach to multi-channel marketing campaign execution.
Familiarity or certification in Salesforce Marketing Cloud and experience in retail or luxury goods marketing environments is a plus but not mandatory.