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Niche SFMC skill reduces applicants, but metro location and mid-level band increase competition.
Role requires specialized Salesforce Marketing Cloud expertise, limiting cross-industry transferability.
Explicit 4+ years plus mandatory SFMC tools, AMPscript/SSJS, SQL and API integration requirements raise filtering strictness.
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Build and configure marketing journeys and automations using Journey Builder and Automation Studio based on approved user stories.
Develop and maintain AMPscript, SSJS personalized content, SQL queries, and data extensions for email and other channels.
Support integration testing between Marketing Cloud and CRM/Commerce platforms, monitor campaign KPIs, and produce technical documentation.
4+ years of hands-on experience working with Salesforce Marketing Cloud tools: Journey Builder, Automation Studio, Email Studio, Contact Builder/Data Extensions.
Proficient in AMPscript, SSJS, SQL, and API-based integrations between Marketing Cloud and CRM/Commerce platforms.
Experience with email deliverability, segmentation, personalization best practices, and version control for Marketing Cloud assets.
Location: Bangalore, India (Fulltime position). Work Experience Required: 4+ years explicitly mentioned.
Experienced SFMC developer comfortable working in Agile teams and managing multi-market, multi-language campaigns.
Technical expertise in Marketing Cloud tools and integrations, capable of troubleshooting campaign KPIs and performing root cause analysis on incidents.
Familiar with the retail or luxury goods marketing domains and/or Salesforce Marketing Cloud certifications (preferred but not mandatory).