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Tier-1 brand, metro location, common marketing title, broad agency and digital skillset increase competition.
High: role demands industry sponsorships, OEM partnerships and deep media expertise, limiting cross-industry transferability.
High: mandatory 12+ years, MBA requirement, plus agency, digital performance and sponsorship mastery-level skills.
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Own and execute integrated multi-million dollar media plans across traditional, digital, influencer, social media, e-commerce marketing, and sponsorships to meet business goals.
Lead development and activation of sponsorship programs and OEM (B2B) partnerships leveraging media assets for maximum brand impact.
Manage financials, agency relationships, and media performance measurement including ROI and post-buy analysis, ensuring cost-effective marketing delivery.
MBA in marketing, post-graduate degree, or equivalent media experience required.
Minimum 12+ years of experience in Marketing/Media including traditional and digital media planning.
Experience working with media agencies and in performance/digital marketing is mandatory.
Experience developing and leading sponsorships; influencer marketing experience is an advantage.
Proven expertise in integrated media planning combining traditional and digital channels with strong ROI focus.
Experience managing large budgets, agency negotiations, and executing multi-channel brand marketing strategies.
Senior marketing professional skilled in media ecosystem, sponsorship activation, influencer marketing, and B2B partnership development within a complex corporate environment.