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Tier-1 brand, metro Bangalore, generalist field marketing role with broad GTM skills increases candidate density.
Core GTM, partner, and industry-specific experience moderately limits transferability across unrelated industries.
Mandatory 10+ years and deep GTM, partner, analytics requirements create strict screening.
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Own and approve go-to-market (GTM) plans and budgets for one or more products, services, or solutions.
Lead cross-functional teams and agencies to develop, execute, and measure the effectiveness of GTM marketing strategies and campaigns.
Develop and manage customer segmentation, value propositions, messaging, and customer database/analytics to drive revenue growth and customer engagement.
Bachelor’s degree in Marketing or related field; MBA preferred.
Minimum 10 years of marketing experience including offering, segment, partner marketing, market research, and customer analytics.
Experience in agency, sales, and/or channel marketing.
Hybrid work model with requirement to work 2 days per week from HPE office.
Experienced leader with mastery in strategic GTM marketing across complex product or solution portfolios, able to operate cross-divisionally at senior levels.
Strong analytical and project/budget management skills with ability to track and report marketing metrics and perform closed-loop analysis.
Highly capable of managing virtual teams, influencing senior stakeholders, and partnering closely with sales for key account development.