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Tier-1 brand, metro location, common product title, and mid-level experience create high competition.
Requires specific healthcare and diagnostics domain experience, making cross-industry transfers difficult.
Explicit 5+ years plus mandatory healthcare/diagnostics product experience and product-launch requirements drive high strictness.
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Develop and execute product strategy and marketing action plans for Immunoassay product segments to drive growth and profitability.
Lead end-to-end product lifecycle management including launches, marketing initiatives, regulatory aspects, supply chain, pricing, and forecasting.
Collaborate closely with Sales, Service, Global Marketing, and external customers to enhance brand awareness, market penetration, and achieve revenue targets.
Bachelor's or Master's degree in Science or MBA equivalent with relevant healthcare and diagnostics experience in the Indian market.
Minimum 5+ years of successful product management experience.
Experience in product launches and content/campaign creation beyond basic product collaterals.
Working knowledge of digital marketing fundamentals including PPC, SEO, and email marketing.
The role is onsite in Bangalore.
Experienced in managing multi-functional and fast-paced marketing roles within healthcare diagnostics.
Proven ability to work effectively in matrixed organizational structures and collaborate across Sales, Service, and Global teams.
Strong analytical skills to assess market intelligence and customer feedback to drive strategy and competitive positioning.