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Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute product strategy and marketing action plans for Immunoassay product segments to drive growth and profitability.
Lead end-to-end product lifecycle management including launches, marketing initiatives, regulatory aspects, supply chain, pricing, and forecasting.
Collaborate closely with Sales, Service, Global Marketing, and external customers to enhance brand awareness, market penetration, and achieve revenue targets.
Minimum Requirements
Bachelor's or Master's degree in Science or MBA equivalent with relevant healthcare and diagnostics experience in the Indian market.
Minimum 5+ years of successful product management experience.
Experience in product launches and content/campaign creation beyond basic product collaterals.
Working knowledge of digital marketing fundamentals including PPC, SEO, and email marketing.
The role is onsite in Bangalore.
Ideal Candidate Profile
Experienced in managing multi-functional and fast-paced marketing roles within healthcare diagnostics.
Proven ability to work effectively in matrixed organizational structures and collaborate across Sales, Service, and Global teams.
Strong analytical skills to assess market intelligence and customer feedback to drive strategy and competitive positioning.