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Tier-1 employer, mid-level role, and Pune metro increase competition but SFMC certification narrows the pool.
Skills transfer across industries but remain strongly biased to marketing automation and Salesforce ecosystems.
Explicit 4–7 years, mandatory SFMC certification and hands-on AMPscript/SSJS requirements create strict filters.
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Lead end-to-end implementations of Salesforce Marketing Cloud (SFMC) solutions with ownership of design, configuration, testing, training, and support processes.
Analyze client business requirements to translate them into functional and technical designs for SFMC and its integration with Salesforce Sales/Service Cloud and other enterprise systems.
Consult and propose marketing automation strategies tailored to client needs using various SFMC studios including Email, Mobile, Social, Advertising, and Interaction Studio.
4 to 7 years of relevant experience in Salesforce Marketing Cloud implementations.
At least one Salesforce Marketing Cloud certification is mandatory.
Minimum of 2 years experience specifically in Marketing Cloud Email Studio and hands-on experience with AMPscript, SQL, HTML, CSS, SSJS, Automation Studio, Landing Pages, and Journey Builder.
Bachelor's degree in Engineering or Technology (BE, BTech) required.
Demonstrated experience leading 4 or more end-to-end Salesforce Marketing Cloud implementations, showing strong ownership and strategic consulting skills.
Able to bridge business and technical requirements effectively as a functional lead or business analyst with proficiency in requirement gathering, process design, and solution prototyping.
Strong technical proficiency encompassing multiple SFMC studios and integration knowledge, capable of designing scalable marketing automation solutions aligned with client strategic goals.