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Regional metro locations and broad B2C marketing remit increase applicant pool despite smaller company brand.
Retail-focused B2C and POSM skills are moderately transferable across consumer goods and retail sectors.
Requires retail POSM and in-store merchandising expertise but lacks explicit years, so moderate shortlisting strictness.
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Develop and execute annual and quarterly B2C marketing plans aligned with business objectives.
Create localized marketing initiatives and counter branding strategies for regional markets.
Manage retailer-focused promotional campaigns including POSM deployment and improve in-store visual merchandising to increase walk-ins and consumer conversions.
Work Experience Required: Not explicitly mentioned in the JD
Mandatory domain: B2C marketing and retail promotional campaign management
Location Requirement: Based in Raipur or Ahmedabad, Gujarat, India
Employment Type: Full Time
Experienced in regional and localized marketing strategies within domestic markets.
Proven ability to manage and improve retail and dealer network marketing assets such as POSM and visual merchandising.
Able to design and implement effective counter branding and retailer promotional campaigns to drive walk-ins and conversions.