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Tier-1 employer, metro location, generalist senior marketing role with broad digital and P&L requirements.
Role mandates significant Healthcare & Diagnostics market experience, limiting cross-industry transferability.
Explicit 10+ years healthcare diagnostics experience, leadership and P&L requirements increase screening rigor.
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Lead marketing function for all product lines targeting India and neighbouring markets to drive revenue and profitability growth.
Develop and execute global and local marketing campaigns focused on lead generation and demand support using digital marketing and other initiatives.
Build and lead a regional marketing team and collaborate with sales to strategize around product positioning, market dynamics, and competitive landscape to optimize P&L outcomes.
Bachelor’s or Master’s in Science or MBA with significant Healthcare & Diagnostics market experience in India.
Minimum 10+ years of successful marketing management experience, including at least 3 years in a leadership role.
Hands-on experience in digital marketing fundamentals (PPC, SEO, email, social media).
Work setup: Onsite location in Bangalore.
Experienced in strategic business planning within healthcare/diagnostics with demonstrated success in revenue and team leadership.
Strong understanding of P&L management and comfortable using analytical tools like Mekko.
Proven ability to translate product features and customer insights into impactful marketing campaigns aligned with buyer journeys and sales strategies.