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Generalist early-mid marketing role in a metro with field focus increases applicant pool moderately.
Core marketing skills transferable, but institutional outreach and education knowledge increase sector specificity.
Explicit 1–3 years, bachelor's degree, and travel/vehicle preference create moderate filtering.
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Responsible for promoting overseas education services through extensive institutional outreach, targeting schools, colleges, universities, and coaching centres.
Organize and conduct seminars, educational fairs, and promotional events to generate student leads and build strong relationships with institutional stakeholders.
Achieve monthly targets for institutional visits, new partnerships, student enquiries, and lead conversion while maintaining records and reporting market feedback.
Bachelor's degree in Marketing, Business Administration, Education, Communications, or related field.
1–3 years of experience in field marketing, educational marketing, business development, admissions, or sales.
Willingness and ability to travel extensively (~70% field work) including local and occasional outstation travel.
Valid driving license and own vehicle preferred but not strictly mandatory.
Experienced in educational or overseas education marketing with a focus on institutional relationship building and lead generation.
Strong communication, presentation, and networking skills with the ability to confidently engage large student groups and institutional decision-makers.
Operationally focused on meeting targets for visits, partnerships, and lead conversion with a proactive approach to field-based marketing activities.