Senior Manager - Marketing

Design and execute grassroots BTL campaigns including on-ground events, local festivals, and rural market penetration strategies with regional customization.

Manage ATL campaigns across TV, Print, Radio, Outdoor, and Cinema ensuring regional flavor and coordinating with media and creative agencies.

Supervise field execution, local agencies, conduct audits, monitor competitors, track consumer behavior and campaign ROI.

Proficiency in budget management, media planning, and timeline management.

Fluency in Telugu and experience working in linguistically and culturally diverse markets.

Comfortable with frequent travel and adaptable to local working conditions.

Work Experience Required: Not explicitly mentioned in the JD.

Experienced in end-to-end management of both BTL and ATL marketing campaigns with measurable execution responsibility.

Skilled in vendor and project management with an emphasis on precise last-mile delivery in diverse regional settings.

Capable of integrating consumer insights from rural and urban geographies into campaign strategies to drive regional penetration.