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Generalist mid-level marketing role with broad channel responsibilities increases candidate competition.
Marketing skills are transferable but BFSI preference increases domain specificity moderately.
Explicit 4–8 year requirement and multi-channel marketing skills make shortlisting moderately strict.
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Lead integrated marketing initiatives including field marketing, digital marketing, telemarketing, tele-sales, campaign management, and Channel Partner App adoption.
Drive business growth, lead generation, and market visibility through planning and execution of targeted campaigns and marketing activities.
Monitor and analyze marketing KPIs and ROI, coordinating cross-functionally with Sales, Product, IT, and Business teams for effective execution.
4–8 years of relevant marketing experience; BFSI/NBFC domain preferred.
Strong expertise in field marketing and digital marketing.
Experience in campaign planning and lead generation.
Knowledge of telemarketing and tele-sales operations.
Experienced in driving marketing initiatives across multiple channels including digital and field marketing for business growth.
Skilled in managing and promoting application adoption, specifically Channel Partner Apps.
Capable of coordinating cross-functional teams and handling performance tracking and analytical reporting.