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Tier-1 startup, metro location, mid-level generalist title, and broad platform requirements increase applicant competition.
Mobile app centric skills and attribution expertise are moderately transferable across consumer app companies.
Explicit 4–8 years, mandatory app-growth and attribution expertise, and budget ownership make filters stringent.
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Lead end-to-end mobile app user acquisition and growth initiatives across customer and driver-partner segments.
Manage and optimize app install campaigns on platforms like Google UAC, Meta, Apple Search Ads, ensuring quality installs and efficient budget utilization.
Own mobile attribution, cohort analysis, funnel optimization (install to retention), lifecycle marketing, and performance reporting to drive scalable growth.
4–8 years of experience in performance marketing with strong exposure to mobile app growth.
Hands-on experience managing app acquisition campaigns and mobile attribution platforms such as Adjust or AppsFlyer.
Proficiency in analytics tools and data interpretation; Excel required, SQL is a plus.
Experience in startup, marketplace, logistics, or consumer-tech domains preferred, Location: Bengaluru, Karnataka, India.
Data-driven marketer with strong analytical skills and hands-on campaign execution background in consumer tech/mobile app environment.
Experience managing large-scale digital budgets and driving continuous experimentation in paid media to optimize acquisition and retention.
Comfortable working cross-functionally with product, creative, sales teams, and external agencies to improve funnel conversion and campaign performance.