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Strong startup brand, generalist growth role and Bengaluru metro increase candidate competition.
B2C lifecycle marketing skills transfer across consumer tech but fintech preference raises domain specificity.
Explicit 1–3 years requirement, mandatory experimentation and tool proficiencies make filters moderately strict.
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Own user re-engagement campaigns across App, Web, and multiple channels (In-App, Push Notifications, WhatsApp) to drive incremental GMV and revenue for Nek.
Build, optimize, and analyze data-driven user cohorts for targeted lifecycle marketing to maximize conversion and minimize irrelevant messaging.
Design, execute and measure A/B tests and growth experiments independently, using control groups to validate impact and prioritize initiatives for growth improvement.
1-3 years experience in growth, marketing, analytics, or related roles in data-driven environments.
Proficient in cohort analysis, conversion funnels, A/B testing, experimentation, and using marketing/analytics tools like Clevertap and Mixpanel.
Experience managing product/user growth campaigns, preferably in Fintech or consumer tech sectors.
Work Experience Required: 1-3 years
Independent growth operator with strong analytical skills who can identify and validate growth opportunities using data-driven experimentation.
Experienced in lifecycle marketing, campaign management, and connecting user behavior metrics to revenue impact.
Comfortable working across multiple digital channels and platforms with a strong understanding of B2C and e-commerce marketing principles.