Manager - Content Marketing (YouTube)
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end YouTube strategy across 8 partner universities, including positioning, content pillars, programming, production, distribution, and growth.
Build and scale YouTube channels from 1K to 10K subscribers within 6 months, establishing a scalable long-term content engine with repeatable content franchises.
Set up YouTube channel operating model from scratch, managing teams and external partners, while driving organic growth and optimizing performance metrics.
Minimum Requirements
8+ years of experience in YouTube, video content, or organic growth, with demonstrated ability to build and scale YouTube channels from early stage.
Proven knowledge of YouTube algorithms, audience behavior, and growth levers, including long-form and Shorts content.
Experience managing teams, agencies, or production partners.
Location requirement: Bangalore, Karnataka, India.
Ideal Candidate Profile
Has successfully built YouTube audiences from scratch, not only managed existing channels.
Skilled in balancing brand storytelling with growth mechanics across multiple distinct university brands.
Comfortable with experimentation, iteration, and building scalable playbooks and content engines from zero.