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Mid-level generalist marketing role at a well-known agri firm with broad responsibilities, driving high applicant competition.
Requires specific agrochemical knowledge, crop-pest expertise, and channel experience, limiting cross-industry transfers.
Mandatory 5–7 years agrochemical sales and marketing experience plus field-team and product-launch expertise.
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Lead demand generation activities and achieve liquidation goals as per business plan.
Manage commercialization launch of new products following launch process and coordinate resource and budget planning.
Collaborate with Sales, Marketing, Brand Managers, and Agencies to optimize market segmentation, portfolio positioning, activity planning, and team productivity.
5 to 7 years of experience in Sales and Marketing in Agrochemical/Crop protection Industry.
Bachelor's or Master's degree in Agriculture; MBA in Marketing desirable.
Proficient with MS Office and knowledge of Crop & Pest Dynamics and Geography.
Work Experience Required: 5 to 7 years in relevant agrochemical sales and marketing roles.
Experienced in leading and managing professional sales and marketing field teams.
Strong understanding of customer needs, market insights, and ability to work cross-functionally with Sales, Marketing, R&D, and Brand teams.
Capable of strategic planning, budget management, and implementing marketing initiatives including digital tools and training programs.