Senior Creative Director – DTC eCommerce (Whisky Library)

Own and drive creative strategy for Whisky Library across paid and organic social channels focused on brand growth and customer acquisition.

Develop creative concepts, messaging, hooks, and content strategies; create briefs and provide direction to editors and content creators.

Continuously improve creative performance based on data insights and market trends while working independently with leadership and content teams.

Strong background with DTC, eCommerce, consumer, or social-first brands.

Proven experience developing creative strategies for paid social advertising.

Deep understanding of direct-response advertising, performance creative, and organic social content.

Work Experience Required: Not explicitly mentioned in the JD.

Experienced senior creative strategist with demonstrated ability to develop concepts that drive measurable business performance across paid and organic channels.

Data-driven mindset with strong focus on using creative performance insights to improve results.

Comfortable working independently in a small, fast-moving team and collaborating directly with leadership, editors, and creators.