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Generalist growth role, metro location, early-career range, and well-funded startup backing increases competition.
Skills transferable across consumer tech and ecommerce, though fintech product experience is preferred.
Explicit 1–3 years requirement plus experimentation and tool proficiency creates moderate shortlisting strictness.
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Own re-engagement and lifecycle growth campaigns for Nek across Jar App, Nek Web, and Nek App to drive incremental GMV and revenue.
Build and refine data-driven user cohorts and personalize user journeys based on behaviour, intent, and transaction history.
Design, execute, and analyze A/B tests and experiments to validate growth ideas and measure incremental impact across multiple channels including In-App, Push Notifications, and WhatsApp.
1-3 years of experience in growth, marketing, or analytics roles within fast-paced, data-driven environments.
Strong analytical skills including cohort analysis, funnel metrics, user segmentation, and A/B testing.
Experience with lifecycle marketing tools like Push Notifications, In-App communication, WhatsApp, and analytics platforms such as Clevertap and Mixpanel.
Work Experience Required: 1-3 years as explicitly mentioned in the JD.
Proven ability to independently drive growth initiatives end-to-end with ownership of outcomes rather than only campaign execution.
Experience in growth, lifecycle, CRM, retention, product growth, or data-driven marketing roles, preferably in fintech or consumer tech sectors.
Data-driven decision-maker with strong understanding of connection between user behaviour, campaign metrics, revenue, and growth.