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Strong Novartis brand, Hyderabad metro, mid-level generalist MarTech product/BA role increases applicant competition.
MarTech and regulated industry exposure preferred, but core BA/product skills are transferable across industries.
Mandatory 6+ years and product/BA experience with Jira/Confluence makes shortlisting moderately strict.
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Translate business needs into scalable MarTech product and technology solutions supporting marketing transformation initiatives.
Collaborate with Product Owners and cross-functional teams to define requirements, manage product backlogs using Jira and Confluence, and support Agile delivery of digital and analytics capabilities.
Analyze business processes to identify gaps, risks, and improvements; support implementation through development, QA, testing, and rollout while ensuring governance and compliance.
6+ years of experience in Business Analysis, Product Management, or related roles.
Bachelor’s degree in Business, Technology, Engineering, Analytics, or related field; MBA or Master’s preferred.
Experience working in Agile environments with tools like Jira and Confluence.
Exposure to digital marketing, analytics, or MarTech platforms preferred; experience in regulated industries like Pharma or Healthcare preferred.
Experienced in bridging business needs with technology for scalable marketing transformation initiatives.
Skilled in Agile product backlog management and defining user stories with strong analytical skills.
Comfortable working in regulated or complex environments such as Pharma or Healthcare with multi-stakeholder collaboration.