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Job Description
Structured overview of role & requirementsAbout This Role
Deliver marketing analytics and reporting for unsecured lending portfolios in a US financial services context.
Develop and manage campaign performance dashboards, lead new rules/strategy development, and provide actionable insights to senior leadership.
Manage analytics projects independently, mentor junior team members, and recommend business strategy improvements affecting revenue, expenses, and customer experience.
Minimum Requirements
Experience with marketing analytics in banking domain, specifically for US unsecured lending portfolios.
Mandatory skills: Power BI (dashboarding & visualization), SQL, Python for data extraction and advanced analytics.
Good to have: Alteryx for workflow automation and ETL.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Strong domain expertise in banking marketing analytics with understanding of cards P&L components.
Capability to lead analytics projects end-to-end, including strategy development, dashboard management, and cross-functional collaboration.
Able to communicate complex analysis to both technical and non-technical stakeholders effectively.