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Metro role, common copywriter title, and broad digital/content requirements increase candidate competition.
Copywriting skills transfer easily, but beauty-brand and agency client experience increases domain specificity.
Requires 2+ years and beauty-brand digital experience, tightening screening criteria moderately.
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Create and conceptualize innovative digital content for beauty brands, ensuring alignment with brand tone and digital landscape.
Collaborate with clients and internal teams from briefing through execution to produce engaging storytelling and content.
Pitch content concepts to clients while leveraging data and trend insights to drive creativity and effectiveness.
Minimum 2 years strong experience writing for digital platforms.
Background in corporate or journalism environment.
Experience with social media publishing and content management systems.
Work Experience Required: At least 2 years in relevant digital copywriting.
Deep understanding of beauty industry language and digital content needs.
Skilled in conceptual thinking and able to collaborate with creative teams including designers.
Comfortable presenting to clients and using data insights to inform creative strategies; eager to learn and apply AI tools in content creation.