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Mid-level generalist copywriter in Mumbai with agency brand and digital remit increases applicant competition.
Core copywriting skills transfer across industries, but beauty brand experience and agency background increase specificity.
Explicit 2+ years plus beauty-industry familiarity and CMS/social publishing requirements raise filtering to medium.
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Write, research, and conceptualize creative digital content and campaigns for beauty brands, ensuring alignment with brand voice and digital strategy.
Collaborate closely with clients and internal teams from briefing through execution, including presenting concepts directly to clients.
Maintain awareness of industry trends and leverage data and insights to inform and optimize creative content across multiple digital mediums.
2+ years of experience writing for digital platforms.
Background in corporate or journalism environment.
Experience writing for beauty brands and familiarity with social media channels and content management systems.
Work Experience Required: 2+ years in digital content writing.
Strong conceptual thinker skilled at storytelling and adapting tone of voice across different brand needs and digital contexts.
Experienced in client-facing roles with confidence presenting and communicating creative concepts clearly.
Comfortable collaborating within creative teams and has an inquisitive approach towards AI technologies and digital innovation.