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Job Description
Structured overview of role & requirementsAbout This Role
Drive demand generation and market pull through activation programs in North East India markets.
Lead and supervise Key Activation Executives (KAE) managing dealer and consumer engagement activities, including garage meets, mechanic loyalty programs, and roadshows.
Train and develop sales support staff (DSR/FMR) and coordinate with distributors and sales teams to implement activation strategies and track competitive market feedback.
Minimum Requirements
8 to 12 years experience in sales management, distributor handling, sales promotion, business development, and third-party team leadership.
University graduate in any field; preferably BE/B.Tech/B.Sc/MBA.
Location: Based in Guwahati, North East India; role requires up to 75% travel with Mon to Sat working days.
Not explicitly mentioned: Notice period, mandatory specific certifications or languages.
Ideal Candidate Profile
Experienced in managing sales through distributors and channel sales in similar consumer or B2C environments, preferably in automotive or lubricants sectors.
Proven ability to execute marketing and sales activation programs involving multiple stakeholders, including distributor coordination and field force training.
Comfortable operating in high-travel roles requiring strong people management and coordination skills across diverse regional markets.