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High applicant density due to metro location, generalist performance-marketing role, and broad channel responsibilities.
Medium—skills transfer across B2C and D2C industries, though healthtech and subscription experience is preferred.
Medium—requires hands-on performance marketing skills and domain experience but no explicit years or certifications.
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Own end-to-end performance marketing across paid digital channels to drive acquisition and enrolment for B2C and service-led care programs (~60% of role).
Design and test new go-to-market strategies including audience segmentation, channel mixes, offers, and pricing experiments to optimize full-funnel from awareness to retention.
Manage marketing budget, external agency relationships, and report key metrics (CAC, LTV, ROAS, funnel health) while aligning marketing funnel with member outcomes and business goals.
Experience in B2C marketing or B2C service-led growth, preferably in health, wellness, fintech, or subscription-led consumer businesses.
Hands-on, recent experience running performance marketing campaigns on platforms like Meta Ads, Google Ads, and app install campaigns.
Comfortable working with data analytics and reporting tools (Google Analytics, CRM platforms, ad-platform reporting).
Must be able to work from Delhi office; Work Experience Required: Not explicitly mentioned in the JD.
Experienced in healthtech, digital health, or subscription/program-led D2C business environments with a track record of testing new GTM approaches.
Skilled in managing external agencies while coordinating with a lean in-house marketing team.
Familiar with app growth and retention tools (e.g., CleverTap, MoEngage) and capable of aligning marketing efforts with full customer lifecycle metrics.