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Generalist digital manager role with broad skills and reputable employer, medium candidate competition.
Marketing skills are transferable but consumer/SaaS experience preferred, so moderate sensitivity.
Requires leadership, multi-channel expertise and analytics, so moderately strict shortlist criteria.
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Build and lead the foundational digital marketing function and team for the company.
Manage and drive performance of websites and digital channels including paid and organic marketing to meet commercial goals.
Establish tools, playbooks, and reporting frameworks, and hire initial digital marketing specialists.
Work Experience Required: Experience building and leading digital marketing teams and delivering strategies that drive revenue growth; specific years not mentioned.
Experience with paid and organic digital marketing channel management.
Experience in content marketing, SEO, and performance data analysis.
Not explicitly mentioned: mandatory degree, notice period, location constraints, or regulatory requirements.
Has experience in fast-paced, consumer-facing sectors such as hospitality or travel, with an understanding of seasonality and customer booking behaviors.
Confident working with multiple stakeholders across teams and business areas in a software or B2B environment.
Practical and forward-thinking mindset focusing on continuous improvement and data-led decision making.